Soooo.....
Someone else pointed out that XYZ's site has a biography that shows that XYZ is almost certainly the creator of Fly Fins, Dr. Stepan V. Lunin. I should'nt actually call him the "creator" since fins like this have been used in dinghies for years. See the similarities at
xyzens.com/about_us and
http://frpgear.com/about-us2.html - and thanks to the Seabreezer who pointed this out in a PM.
I checked up further and saw that Stepan V Lunin also claims to make spiral bevel gears - and guess what, there's a guy called Spiralbevel who has posted promoting Fly Fins here, and done no other posts. Spiralbevel also spams Fly Fins on Youtube by pretending to have no connection with the business. Lunin is also known as Zakgear or similar names related to his gear business (
www.zakgear.com/) - and guess what, on Youtube there's Fly Fin videos with comments by Zakgear, praising Fly Fins and pretending to have no connection with Fly Fins.
Spiralbevel also turns up on Reddit spamming about Fly Fins, once again writing them as if he had no connection with the business. See
www.reddit.com/user/spiralbevel and particularly the bottom post, where Stepan/Spiralbevel says " I checked their web site and they are offering fly-fins for windsurfers. Do not see anything for kite boards. But I would assume that fly-fin idea can be used on any boarding sport. They install large foils an any boards."
It's pretty damming that Stepan, the man behind Fly Fins, repeatedly talks of his own business as "they", which is a clear attempt to pretend that he's not spamming his own product. But because Stepan/XYZ/Spiralbevel/Zakgear isn't very good at keeping track of who he is pretending to be, over on
windsportatlanta.com/comment/41606#comment-41606 Spiralbevel admitted he is actually the man behind Fly Fins, and got banned.
So now Stepan/XYZ/Spiralbevel/Zakgear turns up here, referring to Fly Fins as if they had nothing to do with him - see his posts on Friday where he refers to his own business as "they". So XYZ is just someone using multiple identities to try to promote an idea that isn't even his. Bad form. I suppose he won't come up with $100,000 if every bit of sporting equipment has a sensor by 2020, either......