NCUSAGUY said..
The sail will be either a success or flop, and that will be based mostly on the sail's performance, not marketing.
That's mighty naive. Try finding Maui Sails in a windsurf shop in the US. A few years ago, lots of stores carried MS, and many windsurfers liked the sails a lot. The sails are still ok, but you won't find them anymore. The downward slide started when McGaingot rida marketing/sales guy whose importance he did not understand. He took over his work and pissed off important people. Stores in the US stopped carrying MS. Many windsurfers who used MS for years switched (often to the brand the marketing guy now represents), and would not use MS if they'd get it for free.
It is very common for technical types to think they just have to develop a better product, and "the world will beat a path to their door". In 999 of 1000 cases, they are wrong. If it's really a good product and attracts venture capital, the founders are pushed aside most of the time, and relegated to a purely technical role. Exceptions exist, but they are rare.
MWsails stated that "
People NEVER satisfied with their achievement or sports gear that they already have". He promises that his sails are "100% better" in all aspects, including speed, sailing angles wind range, and jibing. He uses PR tactics he copied from Trump, and seems to hope that he'll get a similar base of followers who believe everything he says, without any regard for facts.
MWsails "
built sail with average sailor in mind". Which "average sailor" will spend $1200 on a sail that's harder to rig that current sails, and heavier? Most won't even think about it.
Even with a great
and excellent marketing, getting a new windsurfing product sold is difficult. Fanatic's new stubby shapes have received fantastic reviews in magazines and from everyone I know who tried one. At our local beach, we have about 20-30 regular sailors; most freeride; many could use new boards, and a Fanatic Blast or Freewave STB would be a huge improvement. To actually sell a stubby to one of the locals required multiple visits with demo gear, a demo tent at our annual windsurfing festival, a full endorsement by the best local windsurfer, and a significant discount. That was to sell it to a guy who was in the market for a new board and has plenty of money, and who indeed sees the board as a huge improvement over his previous board. The guys who did the demos were very enthusiastic and friendly, represented a long-established and well-known store, and worked closely with the manufacturer/distributor to get the demos organized.
If it took that much effort to get
one board that only had advantages sold, how much effort will it take to get a sail sold that has some obvious disadvantages, including harder rigging, higher price, and unknown manufacturer and durability?