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sailquik said..IMHO, this is the ONLY method that make sense!

The 'Luff Length' is exactly that. The only question is at what point it is measured.

And I was under the impression that this IS the industry standard for the measurement.

And yes, you WILL need a ruler or tape measure the first time you rig and you cant rely on most of the extension markings. But after the first time, you should know, especially if you have marked your extension with a permanent marker like I do.
That's a bit curious, isn't it?
'Downhaul length" ? What is that?
That drawing shows how Maui Sails measure their recommended extension length but that won't be helpful when using other brands.
To me, maximum downhaul for and extension setting is where you go block to block.
Measuring luff lengths of sails also varies, because you might start at the head but at the tack the sail can extend below the tack cringle or pulley.
So my advice for this minefield remains the same as ever:
1) Ideally, use the sailmakers recommended components, because that's the only way you can hope the sailmaker's recommenced settings will make any sense.
2) Expect to set your sail to a different downhaul setting than the recommended one.
3) Ditch the tape measure (which can be a distraction) and learn instead to set your rig by eye on the beach, and learn to feel on the water when it's working well or not.
4) For any rig, different weight sailors will probably need a different downhaul setting.
5) If you are still a beginner or improver, practice rigging your sail on windless days, so that downhauling becomes easier - as that skill stops you being frightened of making simple adjustments.