Ita not the asian market that going to destroy austalian shapers, factories and shops . Its American labels ?. every second shortboarder has an American board. Look at the mid length forum too. They are not supporting local shapers- its mostly the american boards
In fact longboards are the last strong hold for the aussies.
Sure they are made in australia but at what cost to the local shapers and industry ?
While everyone has been going on about asians the americans have slipped under the radar

Oh this is interesting

What are these American brands taking over the market Lacey?

CI,lost,super brand etc are all manufactured in Australia

I do know super went the asian/third world slave labour route but are now manufacturing again in America ,mind you in Australia super does not use the slave labour model

The hipster shapers you talk of is funny though. Buying from the cult will not effect Australian sales as they are so niche and their members will do anything to stay in the vibe

the point is way bigger than surfboards, surfboards are just used as a point of reference as this is a ....drum roll please,a surf forum

Mac is so on the money as he has seen/experienced first hand what unfair tariffs/etc etc and et****ingcetera has done to our countries manufacturing ,across all boards,it is even creeping into the building industry as you should already know lacey

We as Aussies are so apathetic and we never respond nor care until it is their little pond that dries up,then ad history shows it is to little far too late

But hey,as long as one importer makes heaps of coin over hard working tax payers who can longer compete in a unfair playing field will die as they already are ....

It gets worse lacey

Select to expand quote

chrispy said..
Oh this is interesting

What are these American brands taking over the market Lacey?

CI,lost,super brand etc are all manufactured in Australia

I do know super went the asian/third world slave labour route but are now manufacturing again in America ,mind you in Australia super does not use the slave labour model

The hipster shapers you talk of is funny though. Buying from the cult will not effect Australian sales as they are so niche and their members will do anything to stay in the vibe

the point is way bigger than surfboards, surfboards are just used as a point of reference as this is a ....drum roll please,a surf forum

Mac is so on the money as he has seen/experienced first hand what unfair tariffs/etc etc and et****ingcetera has done to our countries manufacturing ,across all boards,it is even creeping into the building industry as you should already know lacey

We as Aussies are so apathetic and we never respond nor care until it is their little pond that dries up,then ad history shows it is to little far too late

But hey,as long as one importer makes heaps of coin over hard working tax payers who can longer compete in a unfair playing field will die as they already are ....

It gets worse lacey

Ask sdr and gt what they think it.
Sales all the time. top shapers ghosting. Taking the best local workers. Money going back to the amercians.
Ruthlessly taking over local shops etc etc.
Its the backdoor method chrispy.
Get local shapers if your going to get local made

Select to expand quote

laceys lane said..

chrispy said..
Oh this is interesting

What are these American brands taking over the market Lacey?

CI,lost,super brand etc are all manufactured in Australia

I do know super went the asian/third world slave labour route but are now manufacturing again in America ,mind you in Australia super does not use the slave labour model

The hipster shapers you talk of is funny though. Buying from the cult will not effect Australian sales as they are so niche and their members will do anything to stay in the vibe

the point is way bigger than surfboards, surfboards are just used as a point of reference as this is a ....drum roll please,a surf forum

Mac is so on the money as he has seen/experienced first hand what unfair tariffs/etc etc and et****ingcetera has done to our countries manufacturing ,across all boards,it is even creeping into the building industry as you should already know lacey

We as Aussies are so apathetic and we never respond nor care until it is their little pond that dries up,then ad history shows it is to little far too late

But hey,as long as one importer makes heaps of coin over hard working tax payers who can longer compete in a unfair playing field will die as they already are ....

It gets worse lacey

Ask sdr and gt what they think it.
Sales all the time. top shapers ghosting. Taking the best local workers. Money going back to the amercians.
Ruthlessly taking over local shops etc etc.
Its the backdoor method chrispy.
Get local shapers if your going to get local made

Yeh but they are still being manufactured in Australia, which is jobs,taxes,super ,unlike the asian pop out peeps, so please explain

Select to expand quote

chrispy said..

laceys lane said..

chrispy said..
Oh this is interesting

What are these American brands taking over the market Lacey?

CI,lost,super brand etc are all manufactured in Australia

I do know super went the asian/third world slave labour route but are now manufacturing again in America ,mind you in Australia super does not use the slave labour model

The hipster shapers you talk of is funny though. Buying from the cult will not effect Australian sales as they are so niche and their members will do anything to stay in the vibe

the point is way bigger than surfboards, surfboards are just used as a point of reference as this is a ....drum roll please,a surf forum

Mac is so on the money as he has seen/experienced first hand what unfair tariffs/etc etc and et****ingcetera has done to our countries manufacturing ,across all boards,it is even creeping into the building industry as you should already know lacey

We as Aussies are so apathetic and we never respond nor care until it is their little pond that dries up,then ad history shows it is to little far too late

But hey,as long as one importer makes heaps of coin over hard working tax payers who can longer compete in a unfair playing field will die as they already are ....

It gets worse lacey

Ask sdr and gt what they think it.
Sales all the time. top shapers ghosting. Taking the best local workers. Money going back to the amercians.
Ruthlessly taking over local shops etc etc.
Its the backdoor method chrispy.
Get local shapers if your going to get local made

Yeh but they are still being manufactured in Australia, which is jobs,taxes,super ,unlike the asian pop out peeps, so please explain

Well. If it continues there will be a decline in local shapers,shops etc. Mate they are ruthless. Dont be fooled by the cool guys good vibes.

I own 3 American boards. The only thing the shaper, who's name is on the label did was finish the blank.. They were finished Whilst the shaper was in Australia. He flew here, stayed in an aussie town used Aussie money to by stuff from people while he was here.....

The Boards were ordered through Australian shops, use Australian blanks cut on Aussie machine by Aussies, glassed in aussie glass shops, delivered by Australian freight companies with Australian made fins and stored in Australian made covers..

If they were subject to labelling laws they would be called Australian products.

Edit I also own a tak made under license. Where does that fit. American sticker but 100% aussie made.

And why do we even need them here. Plenty of good local shapers around with usually a better price.

Those boards are expensive. Doesnt add up.

I'm economics it's called Law of marginal utility and substitution.

Tradesman explanation of someone who didn't pay attention below. that's me BTW.

It's like you buying a SBW board, you choose to pay that price and substitute an Aussie product for a lower priced overseas good.
You do not derive an extra satisfaction / utility from a higher price good.

Vice versa is also true.

For some they are happy to pay a higher price for it because it is a want.

Let's not forget surfboards are a luxury discretionary good.
People will choose what they want and pay what they are willing to pay.

As for cost, they aren't really any dearer than a high quality Aussie made board.

Good topic BTW.

I pay an extra $250 easily for a plain white short amercian label short board
Unless they are on a sale. Then its the same as an aussie shaper board

Select to expand quote

SP said..
I'm economics it's called Law of marginal utility and substitution.

Tradesman explanation of someone who didn't pay attention below. that's me BTW.

It's like you buying a SBW board, you choose to pay that price and substitute an Aussie product for a lower priced overseas good.
You do not derive an extra satisfaction / utility from a higher price good.

Vice versa is also true.

For some they are happy to pay a higher price for it because it is a want.

Let's not forget surfboards are a luxury discretionary good.
People will choose what they want and pay what they are willing to pay.

As for cost, they aren't really any dearer than a high quality Aussie made board.

Good topic BTW.

Totally agree with SP and Chrispy above...

Buuuuut... hasen't this already been discussed in another thread... and then Mac created a new thread to isolate the conversation... and now Lacey created a 3rd thread.... so we can re-has the same arguments... Seabreeze, when will we finally get a "face slap" emoji

Anyways, the market decides... and good business's thrive, poor businesses fail.

If your product is good people will buy it though word of mouth, instagram in particular has really empowered small business with great products to gain amazing exposure.

If your marketing is good and your product is ****e, the sheeple will still buy it and then replace it with something good when they find out how ****e it is, aka my mate who brought an SBW Eco Bean and now cant give it away... and will instead get another SDR nomad, just smaller...

Its a democracy and we're all lucky enough that we have choice, you cant tell people what they can and cannot do, we all walk our own path.

Select to expand quote

AndyrooMac said..

SP said..
I'm economics it's called Law of marginal utility and substitution.

Tradesman explanation of someone who didn't pay attention below. that's me BTW.

It's like you buying a SBW board, you choose to pay that price and substitute an Aussie product for a lower priced overseas good.
You do not derive an extra satisfaction / utility from a higher price good.

Vice versa is also true.

For some they are happy to pay a higher price for it because it is a want.

Let's not forget surfboards are a luxury discretionary good.
People will choose what they want and pay what they are willing to pay.

As for cost, they aren't really any dearer than a high quality Aussie made board.

Good topic BTW.

Totally agree with SP and Chrispy above...

Buuuuut... hasen't this already been discussed in another thread... and then Mac created a new thread to isolate the conversation... and now Lacey created a 3rd thread.... so we can re-has the same arguments... Seabreeze, when will we finally get a "face slap" emoji

Anyways, the market decides... and good business's thrive, poor businesses fail.

If your product is good people will buy it though word of mouth, instagram in particular has really empowered small business with great products to gain amazing exposure.

If your marketing is good and your product is ****e, the sheeple will still buy it and then replace it with something good when they find out how ****e it is, aka my mate who brought an SBW Eco Bean and now cant give it away... and will instead get another SDR nomad, just smaller...

Its a democracy and we're all lucky enough that we have choice, you cant tell people what they can and cannot do, we all walk our own path.

Sure. When it suits you. Ha.
Anyway. If you bang on about australian made then go the whole way and get a local shaper and brand .

It seems as if your suggesting local shapers aren't up to your lofty standards.
Shame on you.

I stand with local shapers

Select to expand quote

laceys lane said..
I pay an extra $250 easily for a plain white short amercian label short board
Unless they are on a sale. Then its the same as an aussie shaper board

I'm sure you'd be getting bro deals all over the coast. Surely you'd qualify for a Volume discount ??.

I was talking midlength. But agree the stock white shorty is dearer but they always seem to be on sale and even the mass produced Aussie brands retail for the same as the seppo ones.

Gotta be hard to make any money on them for a local shaper.

I think that part of the market is the most affected, shorty bloke can grab what he wants when he wants, no waiting, no wondering if he'll get what he actually thought he was going to to get. And can replace it if it breaks.. Comes back to an ease of access thing I think

Select to expand quote

SP said..

laceys lane said..
I pay an extra $250 easily for a plain white short amercian label short board
Unless they are on a sale. Then its the same as an aussie shaper board

I'm sure you'd be getting bro deals all over the coast. Surely you'd qualify for a Volume discount ??.

I was talking midlength. But agree the stock white shorty is dearer but they always seem to be on sale and even the mass produced Aussie brands retail for the same as the seppo ones.

Gotta be hard to make any money on them for a local shaper.

I think that part of the market is the most affected, shorty bloke can grab what he wants when he wants, no waiting, no wondering if he'll get what he actually thought he was going to to get. And can replace it if it breaks.. Comes back to an ease of use thing I think

Yes . Your right. Ive got a pipedream mini mini of murry burton. Lively eps epoxy number. If i break it i would get another next day.
Now theres a story. He has his import section under pipedream. His customs etc under Burton shapes.
Im getting shortie done here but i want the epoxy lay up the import board has.
Had to pay a bit extra to do that with the local laminators suppliers etc

Select to expand quote

laceys lane said..

AndyrooMac said..

SP said..
I'm economics it's called Law of marginal utility and substitution.

Tradesman explanation of someone who didn't pay attention below. that's me BTW.

It's like you buying a SBW board, you choose to pay that price and substitute an Aussie product for a lower priced overseas good.
You do not derive an extra satisfaction / utility from a higher price good.

Vice versa is also true.

For some they are happy to pay a higher price for it because it is a want.

Let's not forget surfboards are a luxury discretionary good.
People will choose what they want and pay what they are willing to pay.

As for cost, they aren't really any dearer than a high quality Aussie made board.

Good topic BTW.

Totally agree with SP and Chrispy above...

Buuuuut... hasen't this already been discussed in another thread... and then Mac created a new thread to isolate the conversation... and now Lacey created a 3rd thread.... so we can re-has the same arguments... Seabreeze, when will we finally get a "face slap" emoji

Anyways, the market decides... and good business's thrive, poor businesses fail.

If your product is good people will buy it though word of mouth, instagram in particular has really empowered small business with great products to gain amazing exposure.

If your marketing is good and your product is ****e, the sheeple will still buy it and then replace it with something good when they find out how ****e it is, aka my mate who brought an SBW Eco Bean and now cant give it away... and will instead get another SDR nomad, just smaller...

Its a democracy and we're all lucky enough that we have choice, you cant tell people what they can and cannot do, we all walk our own path.

Sure. When it suits you. Ha.
Anyway. If you bang on about australian made then go the whole way and get a local shaper and brand .

It seems as if your suggesting local shapers aren't up to your lofty standards.
Shame on you.

I stand with local shapers

Not at all, listen too the Surf Splendor Podcasts from when he was in Aus, and the Lipped podcast with local shapers... Those guys that are keeping it small scale and custom shaping and charging a premium are doing really well, most were saying that they cant meet the demand. The guys that are trying to make clear 5'11" hp sb's are the guys that are struggling because they are trying to go head to head with the big boys.

Australian shaper's are making awesome boards and the overall market seems to be really strong... But there are some that aren't up to scratch, or not niche enough and they wont make it, thats the market. The U.S. market sounds like its really broken with the exception of the small scale artisan shaper's...

And like SP, i'm not racist, I have Aus boards and US boards, I buy what works for me and where I believe in the process and construction...

FYI, My most recommended shapers when I'm talking boards are SDR, Tim Clark (Tas), Nick Stranger (Tas) and Faze (Tas)...

Shortboarders who gives a ****.

Select to expand quote

Cobra said..
Shortboarders who gives a ****.

Snakes who gives a ****

Select to expand quote

Cobra said..
Shortboarders who gives a ****.

Ummm.... The Queen...

Select to expand quote

laceys lane said..

Cobra said..
Shortboarders who gives a ****.

Snakes who gives a ****

That's what I said.

Select to expand quote

Cobra said..

laceys lane said..

Cobra said..
Shortboarders who gives a ****.

Snakes who gives a ****

That's what I said.

Wheres mr "im passionate about aussies board" mac"

Select to expand quote

laceys lane said..
Wheres mr "im passionate about aussies board" mac"

Sorry for the late reply,I was busy surfing one of Australia's iconic waves on my Australian made surfboard.

Select to expand quote

Macaha said..

laceys lane said..
Wheres mr "im passionate about aussies board" mac"

Sorry for the late reply,I was busy surfing one of Australia's iconic waves on my Australian made surfboard.

No you werent. You posted then deleted
I've just come in
The mid length crew have you bluffed. Thats my call

Select to expand quote

laceys lane said..

Macaha said..

laceys lane said..
Wheres mr "im passionate about aussies board" mac"

Sorry for the late reply,I was busy surfing one of Australia's iconic waves on my Australian made surfboard.

No you werent. You posted then deleted
I've just come in
The mid length crew have you bluffed. That my call

Lacey I'm open to all forms of surf craft however I do take a serious liking to the ones made in good old Australia

I'm now at work selling my imported product due to my old manufacturing industry getting closed up because of cheap Chinese products that not even learning how to be the smartest manufactures around could compete with so instead of working overtime with my great Australian workforce of over 100, the Chinese weekly wage = one hour of the award rate at the time in Australia.Plus tax on tax on tax. I'm now at work with 2 staff members. Once a very proud Australian manufacture now a grumpy retailer

Ok. I get that mac. But what about the amercian labels "taking over " .

Its like surfers are saying aussie shapers arent good enough and im happy to pay more for a yank name.

Anyway.
Topic done

Select to expand quote

laceys lane said..
Ok. I get that mac. But what about the amercian labels "taking over " .

Its like surfers are saying aussie shapers arent good enough and im happy to pay more for a yank name.

I don't have a issue with the Americans.

Why you may ask

I see it this way ,the American product is priced similar to the Australian product perhaps a little more expensive.
Now when the Australian consumer is deciding on between Australian or American it is NOT A price thing, where the Chinese product
is pricing the Australian product out of the market.

I get it not everyone can afford Australian products I do get that part. The Australian board manufacturers need to focus on quality which takes them to a whole new level and some need to adjust their pricing to a higher value than current ,make a bigger gap between imports, faster manufacturing ,quality custom boards they are a beautiful thing. Price dose not always win but offering killer service and quality will win many a board sale.

When I was manufacturing I purchased a like for like product,stripped it down in the factory and wow if the consumer knew what was inside these things they would never have purchased it,shame on the government that allowed this to pass import rules,we Australians had so many guide lines to follow, allergy free materials,fire retarded fill, forest grown timber,ect,not hacking nature like the overseas are.

Clean honest reply

Well said Macca

Aren't lost made out of Dan McDonald's factory in Currumbin by Australians/Kiwis? CI is made in Australia somewhere, rhino in Sydney I think. I would imagine all of the labour and materials are sourced onshore from Australian businesses, the only import is the file sent via email.

Campbell Bros bronzers are shaped at rhino in Sydney by an Australian... My midlength was shaped by an American who purchased a Burford blank, shaped at NPJ's factory in Currumbin and glassed by NPJ's glasser......

The surfboard industry has survived the introduction of shaping machines, FireWire, cheap Chinese imports.... I am sure the American invasion won't phase them..,.. if there is an invasion... I can't see your point Lacey

Well worth checking out is North Coast surfboards at Byron they make some high end American boards under licence,top quality.

Select to expand quote

Macaha said..
Well worth checking out is North Coast surfboards at Byron they make some high end American boards under licence,top quality.

Exactly, buy a Tak and you're still supporting the Australian surf industry just as if you go down the road and buy a McTavish