SunnyBouy said..
So the guy gets the Board at a discount and has only had to wait say 3-4months before the discounts start filtering through... I find that very odd.
That's what killed the Windsurfing shop.
Having stock in each shop is very inefficient, as there is a lot of "waste", each shop cannot anticipate how many of each model they will sell, so they will have to make big rebates at the end of the season. And the brand killed them by obsoleting forcibly last year gear by changing a lot the graphics and marketing the new year models as vastly superior, although often they didn't change anything.
I guess if a shop wants to survive, brands have to come up with a more efficient way to do business. My Windsurfing shop survived because it tried to have as few stock gear as possible, but for this the distributor needs to help them by having some way to quickly and cheaply send gear "on demand". And discounted gear was discounted at the distributor end, the shop ordered discounted item on-the-fly, with less hit on their margin. But I guess it is easier in a densely populated country such as France, rather than OZ...