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RAF142134 said..
Can someone explain why some brands (like GoFoil) are conspicuously absent from AWSI, is it a marketing strategy, are they afraid of the competition. Same in competitions. If a brand isn't in the ring fighting with the others you ask yourself why?
Absolutely:
AWSI is an expensive event. It's for industry insiders and many brands see it as a waste of time and money to go and show all the other brands what they are releasing. Which, TBH, makes a lot of sense. If a brand has nothing new to announce/release/hype to youtubers at the event then what's the point?
As far as competitions go: I'd guess that 99% of foilers have zero interest in competing or watching competitions. So, same thing. Many brands may see it as a waste of time and money to push for dominance in the competition realm. Speaking for myself, I've never ridden a foil that I've seen in a comp and don't even have an interest in pursuing them.