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mike3217 said..
sold out?? Maybe having a mortgage an a Family to support an living in one a Australia most expensive regions its called earning a living Kudos to Josh
Sure, its his business and he can do what he wants...
But for me, GSI are the definition of what is destroying the local surf industry, lots of other ways of growing a business... Maybe look at the MCT, Almond, CW, Christenson models and see what they are doing...
I just disagree with cheapening your product to mass produce. I had a look at one of the GSI Creative Army Boards and they are cheap rubbish, basically a 7s with a CA logo on it... His Customs were glassed by Takama and are unreal and now he's devalued those. I would think a better option would be to create a new brand name for the cheapo crap and then maintain your main brand...
Its also worth noting that MCT went into the GSI thing a few years back and then got out a few years later... Bob came out a year or so back and owned the mistake, wished he hadn't gone down that road...
Those big brands will chew up the little guys and spew em out...