Lots of good advice above.
Some additional thoughts:
Surfing is a mind game.
Much of surfing is limited to what
you see yourself doing.
Most people "protect" their ride.... the main goal being "don't fall"
Timid surfing never produces exceptional results.
Improvement can be done quite simply.... 1 single step at a time.
Decide what you want to do..... harder turn, better paddle handling, more vertical.....
Pick oneBefore taking a wave.... commit to doing ONE thing.... forget everything else:
I'm gonna do a solid committed turnok
Go into the next wave with
only that thought
"I'm gonna coil and throw a big committed turn, out over the rail, using my paddle"
Do NOT care if you fall or screw up the wave....
all advancement comes from failures and what you learn from each one.
Each time you will learn more of what the turn feels like, and take that into your next attempt.
My best advice to people who are reluctant to look foolish or mess up a good wave:
Surf as usual...... BUT, when the wave is over, drop down, out in front of the wave and turn as hard as you can, to
throw your board over the back of the wave. (with proper safe zone in the area)
This is a "free" way to learn how a carving turn feels.
Eventually, adapt that turn to mid wave and voila!
I find pictures helpful

Throwing your board over the back of the wave is an easy way to learn how to turn hard.