Select to expand quote
Ali Cat said..
I had a quick search around before writing anything this morning and from what I found, both the AST and Carbon constructions for the 2014 starby's look about the same (maybe a little less) in USD as retail prices here (eg. 2014 SB 7'7" Pro in carbon was $2599 USD - not sure if that's full retail or whether it could have been reduced as the 2015 stock is near) - either way, it's about on par with exchange rates - if anything we're getting a slightly better deal even though the depth of competition in the market over there would be much greater. The price differences between here and there on the different constructions of the Naish boards were in the same ballpark too.
thats very interesting, especially given the low average wage and cost of living in the USA. Granted the boards are made in Asia and that requires shipping and imports, and I have no idea on the costs for that or the USA fee structure.
I would have thought the market be MUCH bigger, but I guess the pointy end of SUP surf boards is the smallest, like here. ( look at SUrftech's 2015 cat, and they have nothing in that market, and really gone out of surf sups for performance)
I still stand by my comments regarding retail pricing and "what can we charge for it" , it has been proven many times before in various product groups.
I also feel that the cost of these (not just SB) boards are overpriced for what they are.