In areas where there is not so much traffic this gear is not so necessary, but in busy waterways it is pretty useful.
I will clear up a few points.
This is not an EPIRB or a substitute for a MOB situation..
It is an AIS transmitter and it works. It lets other vessels know where you are.
As for accuracy, it would seem to be as accurate as a normal AIS transmitter, (depending on the timer settings)
I am in Japan and I can see him in France.

He will be able to see other vessels with his AIS assisted VHF. His VHF registration also acts as his AIS sign.
He can link his VHF to a chartplotter or nav app to see and identify other vessels more clearly and activate a distance warning.
He is in the English channel area, so there are a lot of vessels around.
AIS reception is the cheap easy part. Transmission is what cost the dollars.
The part that gets me is that an AIS transmitter is expensive. He mentions 1000 euro in the video.
$1499 from Whitties (combined VHF/AIS with a tiny screen!)
Here he has a working AIS transmitter for 50 euro. Which must be pretty robust to be thrown into the ocean tied to a fishing net.
I am not being a cheapy or looking for a bargain, but am struck again (and again) about the price of a piece of equipment that is way overpriced.
gary