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carbine said..
They innovate and they sell more gear.
They have higher margins, and use these margins to develop better gear year on year rather then relying on pumping up subjective traits of their kites, spin and fan boys.
Well that is a good point.
Lets see . . . we know Switch innovates. Ever seen fabric or construction tests etc from the "world leaders"? No me neither.
Can't speak to sales figures, but the Honda Super Cub and the Model T Ford are the most sold vehicles in the world. Popular or high sales doesn't equal best.
But the margins comment . . . it's like you don't know what that word means

perhaps if they spent less giving free gear to the pro riders and sending them to exotic locations with expensive film crews, they might have lower margins and more spare cash to . . . you know, actually innovate, rather than change the canopy covers and claim it's all new.
When you say "pumping up subjective traits of their kites, spin and fan boys" it sounds like you actually mean Ozone
Looks like you've just popped here in to have a dig. What's the agenda?