Yeah sorry Adam, with all the deleted posts, threats and lies from people you think would know better, I missed your question.
It was never about other brands not fading, they always will. Just that, in my opinion some of the red v8's edges did. Quick google and you can find photos I'm sure.
Thats a 2013 cat from memory and the colour is rock solid. Same day as the previous photos above. Kiting with the same people, day in day out you get used to seeing their kites.
So my opinion on the v8's is based on the comparison between other kites. Something like, Huh that's funny the edges color is now significantly lighter than the cat above. I don't remember the difference being so obvious. Next step was a closer inspection between 2 red V8's. I Kite with both of them a lot and knew they had differing hours on the canopy. Sure enough the one out every day had more fade. Long story short both kites get replaced for another issue and the colour is reset.
Next I go on a kite trip and what do you know I see a another Red V8. Comparing that Kite, to a 2016 contra (red blue) I see a difference. But I'm looking for it right. Just so happens another local Kiter has a 2016 switchblade, same colorway. The replaced edges didn't show that much of a difference.
Fast forward a few months and one one of the red edges goes down in the surf. Kite gets some damage and the owner switches to Orange V9's. Just so happens most of my kites have orange , I've got 2 generations of the same Kite. The usual fade for age on both generations and the story continues above.
Seemed like only those 2 colours effected and only on edges, maybe it's all that extra floaty canopy exposed to the midday sun. Don't know, don't care.
What I do care about is freedom of speech. So with that in mind I'll be voting with my wallet from now on. Maybe that's what's been damaging the brand Hmmmmmm.