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rollo19 said..
Yeah these days what role does a distributor play other than adding margin? kites weigh nothing (even with bull**** airline volumetric conversion), it's not like you need to ship stock in a container, land it, clear customs then send on to the retailer cost plus
if I was in retail I would be looking for the brands to send me demo stock, taking punters money in advance and freighting them in as required. Removes the holding cost, customer gets local expert advice and support/parts, manufacturer does not have to sell to the general public
With that sort of model you could conceivably retail for under $1,000.. but if the desperate tax man drops that limit to $20 then we will get shafted for customs handling fees on everything!
Surf boards are different I guess.. Container
Ok then....
If this was to occur, would you expect the retailer to pick up all of the roles of the distributor, whilst keeping the costs lower?
Things such as:
- Advertsiing
- Sponsoring Events
- Sponsoring local riders
- Warranties
- Stocking a full range of spares for the past 5-10 years ranges.
- Demo Tours
- Funding International Riders to come out to keep everyone stoked
- Deal with Customs and freight companies.
- Keep all retailers happy and working together.
???
It quickly adds up.