Select to expand quote
Agent nods said..
Some (not all) of the prepackaged fruit and veges, is an attempt by the supermarkets to remove some of waste at the producer level. Every bit of fruit and veg sold in the "loose section" must meet criteria of size, shape and blemishes etc. If it does not meet the supermarkets specs ,it is dumped...it is a huge waste of perfectly good food.
Some of the f/g that is prepackaged is stuff that does not meet the prime spec is normally sold at a cheaper price per kg. Notice the sweet potatoes are much smaller than what is sold in the loose section? As self service is more and more the norm, If the smaller sweet potatoes where sold loose at a cheaper price .....which price would go through the scanner?
They vegies sell at a per item price, so one would pick the biggest one could find?
Carrots.
Generally speaking... a carrot is a carrot. (I'll give Organic a pass here as, in theory, they cost more to produce)
$/kg
$0.80 Carrots
$0.90 Same carrots, Virtue Signalling branding (In plastic bag)
$1.90 Same carrots, just similar sizes.
$2.00 Same carrots, loose (So its 10c more/kg to fill a crate vs induhvidually bagging them??)
$3.00 Same carrots, just smaller. (At least its not the "shaped" baby carrots)
$3.90 Same carrots, just smaller, with the tops still on. (Pulled early, so more season time. Less processing)
I would wager that 90% of all carrots purchased get cut up into soup/mash/boiled/kid snack where
no one would be able to tell what its providence was.
www.nielsen.com/au/en/insights/article/2018/revitalising-carrots-innovation-creating-new-options-for-shoppers/"Carrots have long been a staple in the basket of Australian shoppers. Now, specialty carrots (same carrots different bag)
are adding interest to purchasing carrots and are giving shoppers a chance to try something new!"So we pay $3.10/kg more for carrots that have spent less time in the ground, are less processed, not in a bag, have a fancy name.
We are idiots.