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Chris6791 said..
With 5000 max on order these two crashes are a short term PR and logistical nightmare for Boeing. Hardly a company killer. The Max will fly again and within a few news cycles the dead will be buried and all is forgotten except for a couple of Wikipedia pages and a memorial somewhere. Harsh but true; unless they lose a third one...
I have no doubt the max will be made airworthy. The issue is that you now have the media and public being bombarded by reports that indicate there is a significant problem in the way at least one part of the plane was designed and approved. Trust is gone and is not easily gained back.
The max is easily identifiable by the winglets.....and people can see the plane assigned to a route when they book. If the public refuse to fly in it, it will significantly effect an airlines decision to fly it and would be grounds to cancel orders. Don't underestimate the power of public opinion over logic or truth in today's world.
Maybe it isn't a company killer in this case as Boeing is huge and can probably absorb the fallout, my point was it is an example that "can" be a company killer and probably would be for a smaller manufacturer.