I would also like to see some disclosure about conflicts of interest. Is the reviewer a team rider or ambassador, and was a price discount involved? I read Amazon reviews but completely ignore those where the reviewer received a free product. When I do an Amazon review I note that I paid full price and received no compensation for the reivew. I agree about video ride reviews, especially when the rider does not disclose weight, height, skill level, and other equipment used on the ride--often not much value. And most importantly, get to the point. Don't waste my time stretching your video to sell more ads. If you want to see perhaps the greatest video reviewer on the planet, check out Project Farm on youtube. He should be the model for a review of any product.