Good stuff!
Does this list sum it up? I agree with pretty much everything folks said. Added a few comments in there:
- Rider details.
- Location and setting.
- Technical notes.
- Insight.
- Spare the hype.
* I think this is critical for credibility. If each product is the ultimate everything I lose faith in the reviewer.
- Comparisons.
- I want more of this too.
- Critical feedback.
- Balanced video, image, written content.
- Disclosures.
* I think I'm good about mentioning this when I do reviews, but I also have this statement on my site:
www.wouzel.com/ambassadorship I get asked about this all the time.
- Pro/con summaries.
- Average Joes in average conditions commentary.
* Working on one right now with comments from riders around the world which is fun. I'd like to keep doing this in the future. I'd also like to do collaborative reviews with people in the future.
- Too small bikinis.
What else?