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northy1 said..im sure i read on here people complaining that gear in Australia is expensive....but i think you guys have got it good compared to us Brits!
think our gear is more expensive than anywhere but especially Australia....i only spotted this as i googled a new fanatic board and surf fx page popped up and i wondered how it compared
Fanatic 2022 5.4 is 1849 aud Rrp
The UK price is 1249gbp....thats 2366 aud...517 aud more!!!
Anyone flying to the UK wanna help me out haha!


Lots of different things can cause lots of different pricing between the country's so it's never black and white. Some brands run through more hands in different areas which always can change the cost quite a lot.
Australia is pretty lucky from what i have seen around the world as prices here do seem pretty good in some areas. I know for myself as the owner of ONE we really mostly sell directly these days which has allowed our pricing to be better than most for the high quality we put out.
Not every brand can go direct everywhere so if another person comes into the chain and takes some risk they have to be rewarded for this risk with some margin and the price has to go up. This is the same for us as there is no way I could do what i do here in Australia everywhere so we need great importers and these guys take a risk when buying our boards and have to have a margin for this same in 99% business is guess.
In the UK we have an importer and i bet our boards are probably similarly priced to many others. As i say so many different things go into determining the pricing and I don't think anyone anywhere is getting super-rich with crazy margins.
Maybe another thing in Australia is it does have a few brands like myself who do go direct and this forces the prices to stay pretty fair across the board, we sell a fully molded PVC sandwich wing board for between $1499-$1799
www.oneoceansportsaustralia.com/shop/wind-wing-boards and these are lighter and stronger than most top-end full carbon boards so if someone selling a board for $2500 or more it needs to be something pretty special here in Aus. But as i say we are brand owners playing importer going direct so we take out the shop margin and some.
Maybe it just means you need to do a yearly trip down under!!