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colas said..
Customer service, even simply replying by email takes A LOT of time. It can overwhelm a small operation, especially when transport companies do not see these small shops valuable enough to provide them with detailed info on the shipping. Answering an email is not done in seconds, and it adds up quickly. And insecure customers cans quickly send a hundred of emails in a weekend, becoming enraged because they do not get answers on a Sunday. A well known French SUP brand founder had his wife and kid leave him because he was too busy when he was still operating his company alone.
For instance, Gong had to double its staff in less than 2 years (they are 100+ full time staff now) to cope with the huge increased demand, partly due to covid (people have to find other activities than movies, restaurants, travel, the demand for surf/SUP/foil/kite/Wing gear has exploded). This entails lots of behind the scene work to train people, and find new process and software tools to cope with the added complexity.
And lastly, if you choose to buy from a single person company, it is your choice, thus understand and accept the inherent risks.
I'm calling BS and if they have 100 staff and they can't dedicate enough people to look after the number one priority in the customer then they don't deserve the peoples business.
We run a global brand and deal with pretty much every country in some way as well as run our Aussie HQ 7 days a week plus spend a **** load of time on the water all with a staff of two and that is myself and Angie. I will always reply to any email ASAP 100%of the time and on top of this I will always do my best to follow emails up if I do not get a reply back just to make sure the person got the info they needed.
Now I am not a computer guy but I do like common decency and if someone takes the time to email or message me about a product then I feel it's super rude not to reply.
Not saying we are perfect but **** it's not hard to reply to an email or a Facebook message or Instagram message as they are all important.