many opinions here, actually there are a number of different factories producing hollow boards, each with their own technology. Most of the major players are producing in Asia, not at Flikka. Personally I do not really see the "claims" being made that any Brand (and all the major players are Brands, doing R&D, Product Development, Marketing, Sales, After Sales, Logistics, Purchasing, Customer Serveice etc) has come up with this technology or that it is new - but the fact that these new models are substantially lighter/stiffer than existing models with EPS cores is certainly a fact and obviously needs to be communicated.
these aren't manufacturers - they are marketing orgs

there is a lot more involved once a product has been manufactured according to Brand's specifications, as well the process before that. Whilst we appreciate all our suppliers top quality work, being a Brand has a lot more to do than simply manufacturing a product. It's one super important step in a longer process involving a large team of dedicated people, that is the same for any Brand, large or small.