See thread where he cant sleep at night and look for solution .

It been scraped , the paint itself is a bad batch, painted over an area that did not get finished properly..paint didnt adhere, something came into contact with , and caused the paint to go on walkabout. Aliens .

Its a odd shape missing on the rail .

I've seen paint coming off like this on Tabou Rockets (the orange and blue ones)
I was told leaving a wet board in board bag was the cause ?

Nothing's perfect. Sail it into the ground.

It happens with all brands at times,even new sails loose their fancy graphics after a few good washes in the surf.
Unless it is major just live with it.
On the fkakey areas on jp boards i have gone to a hobby shop and the humel model paint in a tiny tin is a near perfect fluro orange match. And sands well with 1000 grit for perfect finish
Regardless best seal the flakey edges and it will stop it progressing.

It happens from time to time. 2016
JP slaloms had it a lot and 2018 also but only occasionally. 2017 was great, no paint problem at all. It is not a big deal, the boards are still waterproof. I think it is the problem @Cobra during the production, some paint job with orange fluor spray helps.

My home spot is a sandy beach full of small seashells that chip the paint off your board when you drag it around, on the rails and the hull. My Starboard Kode 2015 is now looking pretty bad because of it, I don't mind much because I'm loving it and intend to keep it a few more years. I've seen plenty of Starboards with the fluo paint having the same problem though. One was an ultrakode 2017 of a friend who had the paint and logo starting to come off completely after just one outing. Clearly a factory problem with not enough, if any, varnish applied to protect the paint. It was taken back at the shop and Starboard aknowledged the waranty issue. That was the super expensive ultra premium construction too, so having your board look bad after just one go on it must be quite annoying. My friend got a new board. When you pay a premium price for what is supposed to be a premium product, you kind of expect premium quality. Alas with products coming from the Cobra factory many issues can occur, and I've had my shares from many brands that I won't be talking about here. That's the main problem of having to order a board without seeing it . Last gag I've witnessed at my shop : a JP hydrofoil 135 with tuttle finbox mounted upside down !
That's Cobra for you.

I have a JP fsw 2018 in pro construction, my first JP board in years (I change often), and so far absolutely no problem paint wise. Way more durable than my other boards , save my Fanatic Grip which holds well too (apart from the small graphics on the rails). A couple of small chips due to "rough" handling on the parking lot I can live with of course. But if you've been reasonably careful with your new toy, and the paint chips happened nonetheless, I'd have a quiet talk with your shop, politely, and see what they can do before this get worse. The thing is your board will sail great no matter if it's brand new looking, or full of paint scratches , but the resell value will take a strong hit if the scratches are too much , that will give the wrong message to the potential buyer that the board has been carelessly handled.
If you are the sort of sailor who takes care of his equipment and resell it before it gets too old, see what you can do with your shop, you have nothing to lose.

Tell us how it goes, but don't forget, it's still a great board