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Obelix said...
Nice looking thing. Still...2012 in March 2011?
What's next? Meyer stores preparing Christmas decorations?
Pre-production during which they finalise product line, produce marketing materials (ie. photography, videos, brochures), get new shapes into production line etc. etc. takes about 6 months. Given they have the first boards / sails of the production line ready for the distributors meeting around August most manufacturers would already know what's coming in 2012 around January 2011.
BTW, christmas chocolate production usually starts around April for a September delivery. Easter chocolate production starts around September.