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stehsegler said..
From looking at the market it seems unless your company sells every single component of a rig it's an uphill battle. The big brands in terms of volume, Neil Pryde, North, Gun Sails, Severne (probably left out a couple ) all supply every single component. I've read an interview with Neil Pryde a while back were he basically said they got very close to pulling out of making windsurf sails for economic reasons.
In regards to Naish I'd say it's a market positioning thing. Their windsurf boards had a similar cull 3 or so years ago. Tushingham I think has always been a brand on the edge with little or no precense in certain markets.
Also don't forget the used gear market in most countries is now flooded with very good sails for a fraction of what they would cost new.
Are you talking about all sail components, or all windsurfing components?
Pretty much all sail companies sell all sail components, replacement pulleys, mast caps, webbing, cambers, etc, but they don't all sell booms, downhauls, unis, masts, or boards.
Many board companies only sell boards, and most are surviving pretty well doing that.
Some sail companies only sell sails and their components and are surviving pretty well, Ezzy being a good example, they do sell masts, but those are just No Limitz with Ezzy stickers on them.
If a company only sticks with what they do really well, their chances are good for survival, Like Ezzy, but over-diversification can over extend the companies economic health which can, but not always, lead to problems. That is what I feel Naish is dealing with, over-diversification, they just got into foilboard production also, does Robbie or Kai snowboard also? That could be a problem, the company seems to be driven by the sports that they do, lets hope that they don't take up flying/racing airplanes, that could be the company's death knell.