+1 what qldnacra says!!
Easiest way is to study the sails of other experienced sailors who have the same sail, or at least the same brand and ask them why they downhaul to that point.
What is printed on the sail is usually only reliable as a guide. With most sails production tolerances and batch differences in the factory mean that luff length can vary by up to around a cm, sometimes more.
There is a 'standard' way of measuring downhaul length that most manufacturers seem to adhere to. It is the luff length when rigged measured to an imaginary line perpendicular to the mast base and level with the bottom of the downhaul pulleys.