It's human nature. Somebody invents something fun and three weeks later, others figure out a way to make it a competition. Then someone else figures out a way to make every newb feel left out if they aren't using the latest, greatest and most expensive variant.
See: road biking, mountain biking, gravel biking, windsurfing, kiting.
Also see: my garage

Now I'm off to find that Kai thread for the s*ts and giggles. (Sorry, Mark.)
Edit: I'm back. Glad to know that Kai invented foiling in '18 the year after I started. The guys at Horue were inspiring us with all sorts of shenanigans.
2017