www.news.com.au/finance/business/retail/iconic-surfwear-brand-quiksilver-goes-under/news-story/fcba61d7eebcee67a9c9574a8dfe3302

Slater must have known

Chapter 11 protection - about to be brought out by the same mob who brought into Billabong.

Helped push it down more like it Interesting that the same mob that bailed out Billabong a few years back are now bailing out Quiky.

From this customer's perspective, good riddance! Cheaply made trinkets for surfies, not reliable equipment for surfers. For the most part.

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Buster fin said..
From this customer's perspective, good riddance! Cheaply made trinkets for surfies, not reliable equipment for surfers. For the most part.

I bought a quicksilver wetsuit, once...........

Same - got a new one under warranty. Still never used it ! Went back to the old faithfulls - ONeil !!

Yeah I had a quiky wetsuit, the rubber in the lower back all came apart & was just held together by the inner & outer surface layer. Bloody cold...I like Excel zipperless now. Warm & feels so flexible after a back zipper wettie. Think mines into its third winter now, but I only wear it June to Oct/Nov. Always look forward to getting back into a springy or boardies...not that I want Spring to finish too quick this year, we havn't had enough decent swells yet.

I've been smart enuf to have never bought a Q wetty. Booties, hats, covers, etc, etc have been won or gifted, but ... cr@p.

Quicksilver was under license in Different countries, So Quick USA was Different to Quick Australia. Is that still the case?

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Surf69 said..
Quicksilver was under license in Different countries, So Quick USA was Different to Quick Australia. Is that still the case?

nah they wrapped it into Quicksilver global quite some time ago

Ouch, they're all in pain then.
Oh well move with the market, understand what it wants, give it to them or loose market share, tough times.
Too often Big labels have tried to dictate the market. The up and commers have socked it to them.

Swellnet has a good article today about quiksilvers woes, worth a read.

Anyone else read salts and suits,its a great read and shows how companies such as quicksilver lose sight of original concept ,get too big bring in people totally unrelated to the industry and turn it all to ****, seems like they've done it again in a big way

I actually rate their ignite springies. I just bought the ignite 2.2 again online for next to nothing and find them a decent suit for the price.

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Surf69 said..
Ouch, they're all in pain then.
Oh well move with the market, understand what it wants, give it to them or loose market share, tough times.
Too often Big labels have tried to dictate the market. The up and commers have socked it to them.

Can be market belongs to environement, spot are to crowdy or saturated which do not stimulate newbies; big brands should invest in artificial reef or wave parks . That way big brands would keep away the up and comers. Also there is more spots to surf and more customers as well bringing up business.

Ricardo - agree Salts & Suits is a must read for anyone wanting to get into the rage trade.

The story of Volcom / Body Glove & how they each reacted to sudden emergence of grunge / black clothing whilst everyone else was doing fluro (think 1990-1 & Hypercolour) is a lesson to learn.

In the rag trade they are only 1 or 2 bad seasons from losing relevance in a trend based industry. Note this is not restricted to the rag trade and is relevant to all retail businesses.

Working in Banking & Finance I have worked with very successful brands (both big & small), brands that have closed, brands that have been bought & sold from receivers, as well as small brands that will always struggle. The common mistake appears to be trying to be too many things - ie manufacturer / wholesaler / retailer / board sports / international sales / online sales / sponsorship & athlete program.

Each business model has its own nuances and these need to be addressed to be profitable.

Talk of a merger and rebrand