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P co said..First off I sell MF and a range of other soft boards including Soflite and Softech at Soul Boardstore in Scarborough so I have potential interests but also a bit of first hand knowledge.
The MF are basically a glassed epoxy board with a carbon stringer system, like many expensive high performance boards, which are then wrapped in a soft foam layer, most also have FCS2 boxes and fins. I consider them good value when similar made high performance boards are $700-$900.
The MF are stiffer than most other softies so can give better performance but can ding more as they have a hard, brittle glass under the foam. Softech and Softlite have a bit more flex and are better for beginners that may be crashing into others and themselves.
The price of anything has many more components than pure raw materials otherwise we wouldn't be paying more than $2000 a new Porsche or a cent or two for a pint of beer.
We also are offering 10% of all softboards 6'6" or under in stock at the moment, making them all even better value.

Thank you for the detailed clarification, All I think is that people where possible should buy boards handshaped by people such as yourself, You made a board for my mate recently and it is a beautiful piece of art , I would rather one of them than four mick fannings.
Maybe I'm just a softboard hater, fear Of the unknown and what the future brings, heavier boards filled with helium for tow surfing? 14 foot softboards, it's like an arms race out there some days.
Conclusion:
Soul boardstore is the best surfshop in town if not the known galaxy.
I can vouch that he makes a piece of art.
Go in there to buy a mick fanning, one for the kids of course and a finely crafted single fin or two.
There is no way I want to get into an internet disagreement with someone who in the future I will be asking to "please sir can you shape me a board.....??
6 weeks for anyone else but 10 weeks for you razzonater, I still haven't forgotten our little softboard disagreement....
No no no I'm tapping out