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obct said..
This leads to an interesting subject, iconic brands, the long rectangular Gordon and Smith logo really was iconic, many of us may never have had an G&S, but I doubt any of us would feel dumb if we were seen walking around in a Gordon & Smith tee shirt. Same with Hobie and weber, real icons. The boards may go in and out of fashion, but the logos never do.
G and S Absolutely ICONIC. EXTREMELY Valuable as far as brand Recognition is concerned. built on reputation as opposed to masses of money being spent on marketing.
Immediately identifiable over 3 generations