I love the idea of one design racing in an accessible class for weekend (read not pro) racers. SUP is very fragmented right now - and a s a SUP er of 6 years this puts me off many aspects of the sport competitively. Surf boards are getting too short , Race boards are getting crazy long with various confusing classes... think i will just go paddle my 10'5 in some small waves and not be bothered with it all as it seems too hard.
VIDEO
This next bit will seem a bit self serving given what i do for a living. There are a few good freelance video shooters / editors around the country that can cover these events with a video -(remember video includes good quality audio) that is edited and posted within a few days of the event.
By cover i mean being experienced enough to be able to tell the story of the event.
Not just a bunch of animated photos in a "video"
Not just 1 tripod shot off the beach of the riders coming and going.
You need
Set the scene with some establishing wides,
Pre race interviews with good audio,
Nail a start wide shot,
a variety of angles at key points during the event ,
perhaps a few LIMITED go pro shots, good coverage of most of the racers/ surfers, the finish,
post race interviews ,
pick up the vibe/ post race endorphin rush from non winners,
sponsors logos
This can be done on modest budgets - not like the hideous loads of cash that full blown production companies with big overheads need to charge. I have seen $100 000 blown on event production that never even went to air - or even web.
At the same time more harm than good can come of amatuerish coverage with windnoise all over the mic, limited angles / story telling - dont get me wrong - its good to have - but not to have as the official event video.
There is a sweet spot...This is where small dslr shooters like Rambo and myself can help out. We are shooters,sound guys and editors all in one.
As well as video camera presence on the day adding a boost to the energy on the day -Entrants will be stoked to be able to relive the event, - especially when the highlights go to facebook that night and the edit is ready on the wednesday after the event- the edit needs to go up FAST (preferably live with some more budget)to capitalise on the energy / awareness of the event.
sponsors will get more coverage and you can just link the video to FB , other websites, SUP mags etc etc
And then the event grows from year to year as the word spreads far and wide- rather than evaporating amongst the many other events that are also happening.