2 cents worth,
Shops I have dealt with offer demo boards, service, feedback, discussion, variety. If you have a problem you have a person to speak to and a place to go.
Web purchases, good luck and send it back! So if the shop adds value and makes the choice easier, they need to eat too!
So, talk to the guys, negotiate a price, I always do. At the least usually get the leggie, board bag and a decent set of fins as part of the package deal.