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settlands said..
It's not as bad as the old days of windsurfing i.e. fake production boards which were made by hand and then sprayed up to look like a production board but were actually half the weight.
Ahem, it is exactly the same... as it is exactly the same people involved as in "the old days of windsurfing"
Just look closely at the photographs of the pro in action: you will notice often detail such as no handle, the graphics on the pad being more forwards than on production (meaning the pad was cut much shorter than normal, because the board is much smaller), a visible stringer (meaning a traditional glass job whereas production is painted), different fin boxes (even sometimes FCS boxes on a brand having Future boxes on production boards). Rocker & rails are also obviously not the same in closeup shots.
Comparing pads are actally a good way to guess the board dimensions, as their graphics stay the same size (the F of Fanatic is quite useful for this), they are just recut.
I read an article yesterday that Kai Lenny for instance struggled to be able to not use production boards (as he did early on, he was famously on heavier than opponents production 8'0" Hokuas at wold cup events), and that now his boards are designed totally for his needs.
Also, I don't believe that a board that works well at worldcup-worth Sunset beach days will work well in France... or in 99% of the rest of the world. That is the same with prone surfing & windsurfing boards. But of course, some design advances will percolate in production boards. Just like race car advances end up in normal cars, but normal cars will never be race cars.