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Leroy13 said...Area10 said..
Dunno what you are complaining about - in the UK (and most of Europe) we've been paying the same prices as you for a long time now. A carbon Starboard, Fanatic, or SIC etc 14ft board will cost the equivalent of around 5400 Canadian Dollars. RRP for a Bark Vapor here is 3600 Canadian.
Paying these prices makes you appreciate a board that is well thought-out and refined, has an enduring design, and is built to last. It can be cheaper here to go custom from a local shaper than buy a big brand production board.
Those are insane prices. Anyone paying must realise that they are just not that much better. Those companies seriously need to be boycotted in those countries. Surely you have local alternatives i.e. Gong, BIC, etc.
BIC are no cheaper, really. In fact the top construction BICs are very expensive. Gong are cheaper, but here in the UK we had some bad experiences with the constructions of early Gongs and delivery problems, so the brand will take a while to recover here, I think. There are some local UK brands selling China made boards a bit cheaper, but they are mostly still around the 2500-3000 Canadian dollar mark for something of acceptable weight in a 12-6 or 14ft and resale value is weak.
The result is that not many hard boards are sold here. 10x as many inflatables are sold as hard boards.
The retailers argue that people will pay £5000 for a bike, so they will pay that for a board. But you can see value in a bike in a way that you can't with a board. And there is a good secondhand market for them, whereas used SUP prices are very soft: the serious racers want the latest gear, and this years' race gear is too specialised for beginners.
It's a real problem for the development of SUP in this country IMO. If you want to race, or do downwind, you have to have a lot of money behind you - or have a parent who has, or is in the Watersports business. So the age profile of racers/DWers in the UK is mainly oriented towards the more mature paddler.