I wouldn't mind being world renowned for my stiffy and I'd be happy to put in whatever hours are required, turn up for demos, model, appear on videos to promote it. Etc. Etc.

The big question is, would Sam sponsor it and would it require branding?
But more seriously, if the race models coming like the SB astro 14x26" racer are good, I reckon you would want to take it with you on a flight just in case. It opens up heaps of options.