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colas said..
"why other brands don't make short fat SUPs?"
... Most boards models in all brands are longer and narrower than this!
Oops, sorry, I read the opposite of what you said!
I guess short and fat SUP work really great in weak, slow waves, thus you wont find a lot of shapers willing to experiment with them in countries with decent waves like OZ :-)
And for Waterborn, they shared at a time a Chinese factory with Gong, so they got "inspired" by their small wave designs (notably their Bam Bam, a copy of the Gong Fatal)