The site maybe important.
A broker might be important,
BUT
The number one thing is the ad itself.
So, make a really really good ad.
Every photo (close ups of shiny self tailing winches) must be perfect.
The blurb should be a pleasure to read, not a list or drone.
Then post it on every available site.
And if you don't believe me. take it from Taj
Here's a little tip that I would like to relate.
Many fish bite if you've got good bait