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ActionSportsWA said..
Hey Plummet,
Anything more than about 30% discount and a shop is losing money on a kite due to fixed overheads and costs in running the business. A 15% discount is the shop owner giving away 50% of his or her gross profit which we then pay tax on.
A kite at 50% is a huge loss for a shop and we are trying to recoup some money.
DM
Well i'll push back and say gross profit (gp) Is what you sell the goods for minus the cost price and freight. You should not add a % fixed cost to the product for running costs and call that your break even point. That is not entirely correct.
Your fixed cost does not change regardless of the quantity of product your sell (within reasonable limits). The greater the quantity you sell the lower the fixed cost per item.
What puts food on your table and pays the bills is GP$. eg
Option 1) Buy a product for $60 sell it for $100 yourve made $40 gp. You have made 40% GP.
Option 2) Buy 10 items for $90 sell them for $100. You have made $100gp. But only 10%GP
So....
option 1 looks better as a %, Option 2 puts more $$ in your back pocket and pays more of your fixed cost.
But if you run your model needing cover a fixed % on every item you sell you would chose not to sell that item because you would be "loosing money" at a 10% margin.
In short 10% of something is better than 50% of nothing.
I'm not saying sell all your products at low margins. Sell them for as much as you can! but don't walk away from a sale because of the gp%. If it puts $ in your pocket and you would loose the deal otherwise then do it!.