Wow it's interesting reading the obviously well informed opinions of some in this thread

Here's another side:
Why invest money into riders who are at their pinnacle or on their way out?
SS helped to make these Kiters who they are no doubt about it, why would a pro kiter switch brands after a long association? Two reasons money and money, money because your the best and can command it two you were once the best and want to hold onto what's left of your usable career and maximise your earning potential.
As for the wave guys Ben Wilson simply started his own brand and some of his good friends joined him, simply development and evolution and an individual having a good crack at creating his own brand
Pro kiters do not earn big dollars and have a very short earning career what would you do if the carrot was dangled in your face?
From SS perspective every one knows these guys got to be what they are through SS and on what is some of the best gear available
Why would you invest more $$ in riders who have already achieved What they wanted from them and you have already given them this opportunity?
SS have a new wave of young riders coming through and like history has shown will continue to produce significant riders into the future.