Hi Jonopark,
To be fair, the actual performance of standard kites has only incremently improved. Most have pretty good drift, most are quick and responsive and most have good relaunch. The benefits of some of the more advanced fabrics have made the kites faster and drift better in several areas.
I'm still not sold on the
value of the Aluula kites. The cost is so high and performance is definitely better, but the durability is questionable. I'm only going on anecdotal evidence from people that see lots of kites and have commented on how fast they age. Does the colour fading reduce the performance? Don't know, perhaps??
The reason I brought this up is today a customer of ours came in to replace his Ozone V4 Reo with a new one because his bladder valves had cracked and were leaking. I asked him to bring the kites in to evaluate whether he should replace or not due to their age. He brought in two kites, both V4's which he uses every windy day throughout the season. These are 6 year old kites and were in perfect condition with exception to the bladder valves. Canopy and struts/LE were mint after 6 years of continuous use. We will install a new bladder set with upgraded valves and tubes which should see the kites go for, at the very least, 3-4 more years.

The materials like that in the new Ultra Reo's and SLS Neo's for Duotone seem to age really well. The extra $300 or so per kite is good value imho. If you are pro level and have the money, Aluula is fine, but for everyone else, hmmmm.
I'm still watching Aluula to see how it ages but for now, I'm Mr tight arse conservative

DM