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Ironman said...Easiest way to be 'safer' is not to go in the water! Less Kiters in the way of my tack

Problem solved. Cant believe the ignorance and easy going attitude about killing a whole species of shark just so you feel that little safer in the water only then to be stung by a box jellyfish or step on a stone fish etc possibly. You can go on for days about what animals are dangerous and which ones you need to stay away from but bloody hell, you don't need to kill them to be safe. Plenty of mitigation measures that can be used to combat the issue of 'safety' but its this monstrous creature lurking in the deep stereotype that the media portrays that scares the F**k out of people. Bet we have all kited over one and didn't even know about it

Completely agree! We never tire of this conversation do we?
See also: Availability heuristic
en.m.wikipedia.org/wiki/Availability_heuristic"Media coverage can help fuel a person's example bias with widespread and extensive coverage of unusual events, such as homicide or airline accidents, and less coverage of more routine, less sensational events, such as common diseases or car accidents. For example, when asked to rate the probability of a variety of causes of death, people tend to rate "newsworthy" events as more likely because they can more readily recall an example from memory. Moreover, unusual and vivid events like homicides, shark attacks, or lightning are more often reported in mass media than common and unsensational causes of death like common diseases.
For example, many people think that the likelihood of dying from shark attacks is greater than that of dying from being hit by falling airplane parts, when more people actually die from falling airplane parts. When a shark attack occurs, the deaths are widely reported in the media whereas deaths as a result of being hit by falling airplane parts are rarely reported in the media."
Although, going in the water might just change the odds of shark attacking YOU.... The odds are still extremely low.
Buy a lotto ticket.