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KBGhost said..Who gives a flying FK what's "cool". Do whatever makes you feel great

The point of the question is that kitesurfing when it was new was "an extreme sport" and therefore "cool". Over time the sport has become more mainstream and lost some of its mystique. Foiling once lived on the edge of kitesurfing. It belonged to racing. It was fast, dangerous and razor-sharp foils could inflict serious injury. Nowadays, just about any kiter with a moderate level of skill can take up foiling and be happy just mowing the lawn at a pedestrian pace. Foiling has become mainstream, at least within the kiting community. Most of us love the Zen, as Rall Inn puts it. Perhaps "cool" is not the right word. It certainly is addictive and small incremental improvements in skill bring us back for more. Non-kiters don't get how hard it is to do and become proficient. Regular kiters who haven't tried don't seem to get it either or are on a different trajectory.
So, to answer my own question. Not cool, but certainly addictive.