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kiteboy dave said..
Exactly. Plus ch 7/9/10 now lobbying for extra 6 mins of ads per hour = extra 6 mins of bs recaps for zombies too = 12 mins less actual content p/h
I could see this happening when they pushed for 'multi-channelling' with the push to digital TV. More costs, the same number of viewers, but less per channel, so your ad revenue can actually go down.
Now, if they are pushing for more ads, they will be pushing more people to PVRs, and even less people will watch ads, and will fast forward through them. I only watch ads if I really have to watch something realtime, or if I am too lazy to use the remote control.
Next they will be asking to be allowed to have scrolling ads along the bottom of your screen.