SMS from the Gov' should only be used for communicating pending serious natural disasters bushfires, floods etc, to defined regions that have the potential to kill no matter which way you choose to swing, Ramming politicized Short Sausage Messages down our throats won't win those over wanting to make an informed decision on the matter.
Wonder if there was an increase in near misses etc on our roads as people fumbled to read the msg whilst driving. or how many debates arguments were created, hmmmmm....
THEY are just ramping things up,... before you know it everyone will fly into a raging fit over a message/signal delivered to your mobile like in the Kingsman

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Hellywood Graphic....