Wow, that seems really accessible to the majority of people who aren't R/C nutters. I wonder how it goes with avoiding overhanging trees. It's really interesting in that they aren't shipping it with a joystick controller, maybe that helps to keep the cost down.
The folding props seem like a good idea, although they do tend to have vibration issues.
btw if anyone's interested, here's a drone I designed:
buzzfpv.com.au/The first production run has sold out already, the manufacturer is sourcing some components to put together another batch.