Macro.... macro, macro.
You sooo don't get the point.
Its not the search and direct that is the issue.
It's the "feed", where Google or Facebook or whoever publish and send you a copy of somebody else's product. Then they charge people to advertise because they have consumers viewing somebody else's product, but don't pay for the original product.
If you want to make analogies it is like me make a website called "BreezeSea" then reproducing everything in these forums in a slightly different format, charging advertisers to put ads on my site and paying nobody anything for the original content from Seabreeze.
The excuse from Facebook for what they did today is :
...For Facebook, the business gain from news is minimal. News makes up less than 4% of the content people see in their News Feed.about.fb.com/news/2021/02/changes-to-sharing-and-viewing-news-on-facebook-in-australia/Difficult to know where to being with that ...
They admit 4% of what they "sell" you is somebody else's product they haven't paid for, or that 96% of what they sell you is bollocks. The fact they choose to charge you zero is their choice. The fact they don't pay for what they take shouldn't be their choice.
Even Facebook are muddying the waters claiming that they are being asked to pay for ABC's facebook page. They aren't. If the ABC chooses to publish news on it's Facebook page that is what ABC chooses to do with their own property. If Facebook want to charge ABC for using the Facebook site, they would be free to do so.
Facebook is being told that principle is a two way thing. If Facebook publish other people's work, which they do in News feeds and the such like, those other people should be allowed to ask to be paid. They don't have to ask, but they should be allowed to. And if Facebook doesn't pay then the law will ensure they have to.
Seems fair enough to me.
But it has nothing to do with internet search engines or the ABC's Facebook page.