The Bong and Silver are going through tough times at present. Sadly, thry have both made mistakes and are now suffering and paying for it. The Bong is not in a good place at the moment. The vultures that have been circling the company wanting it for nothing have just been playing games and need to bugger off. The Board have launched their turnaround plans albeit slowly, too slow for my liking but nevertheless things are about to change as costs are reigned in.
I have put in my two bobs worth of ideas and some of my ideas are being looked at to turn the business around along with the obvious fundamentals of selling All retail outlets, divesting of non core brands, cutting the range of merchandise and ASKING the customers exactly what they want not what the company thinks people want.
No one in their right mind will buy Billabong as it stands now until selling costs can be significantly reduced, production and distribution channels can be streamlined and AFFORDABLE, QUALITY PRODUCT is produced.
The new look Billabong will be a vastly different animal to the one operating today.
Both Billabong and Quiksilver are cutting back on team sponsorships and events as a sign of the times. All the Slaters, Fannings, and other professional sportsmen and women are not worth a dime if their endorsements do not generate huge increases in sales of merchandise. We may see the Pepsi Pro or Virgin Pro instead of Billabomg Pro in the future Times are are a changing, the sports industry needs to understand this cow has been milked dry and it is up to others to run with it. Billabong is not dead.......long live the Bong