NZ may not be in one of the biggest markets in the corporate world, but is this the start of big business taking notice of SUP?

In what may be a first for the standup world, Annabel Anderson has signed on as an ambassador for Subaru in New Zealand.

www.subaru.co.nz/about-subaru/ambassadors

Is she the first SUP athlete to attract sponsorship from the corporate world outside of SUP - i'm not sure? But a major multi-national company throwing support behind a SUP athlete definitely isn't common place yet, and to see that support being thrown behind a female athlete is AWESOME!!!

So, will this be the start of the corporate world taking notice of our growing sport and will we see more and more deals like this in the near future? Only time will tell...

Anyway, big congratulations to Annabel on the new deal.