I am each for the own, personally I'm pretty lazy when it comes to safety, wearing sunscreen is too much most the time, boardies, harness, what more do you need.
But I love that KA has taken a solid stance with their latest promotion,. "we take safety to the extreme" then highlighted this with a photo of a chick using no thermal protection, no helmet, long leash, no impact vest, and let's not get started on the EPERB BS they were pushing. Well done at highlighting what a disorganised organisation you are all in one photo, well done!!!