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MProject04 said..
Huge transition this is. So first you fire all the talented people only to have to hire and build the whole thing in the other side of the world. Because you didn't believe in remote working / virtual meetings etc. I'm based in Europe and regularly work with Pacific counterparts. Yes the time diff is big but not insurmountable.
They just ditched the NZ / Auckland yachting / sports maritime innovation hub sphere, where they enjoyed great conditions waves etc plus local competition (Axis, Armstrong) to go and sit in offices in Katwijk, Netherlands.
And then they will move product development and testing to where? Again to another wind/wavy hotspot like South Africa? Tarifa? Portugal?
What a massive undertaking
Agree 100%. However we have no idea on the company finances, how much revenue the foil program is creating versus their cost - which cannot be much. I'd be fairly sure there was a business case to it behind the scenes. New CEO comes in, doesn't understand the sport (making assumptions here), looks at the bottom line, can only get details on at awkward times of day and no day to day alignment on strategy - boom, end of story.
Of course, this could be a new direction for North and greater things might grow from it - or could just be the end - we'll know in time. Either way I feel bad for Mike and his team - I think they designed and built product that gives plenty of enjoyment and fun to a lot of folks.