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Forums > Windsurfing General

Brand promotion in windsurfing news stories

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Created by John340 > 9 months ago, 19 Mar 2013
John340
QLD, 3383 posts
19 Mar 2013 3:16PM
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Is it just me or does anyone else find irritating, the brand promotion, in the form of (board, sail, fin) manufacturer immediately behind the name of the rider in windsurfing news stories? Is this convention obligatory or voluntary? It does not seem to be as prevalent in SUP, Kiting and Longboard news stories.

Mobydisc
NSW, 9029 posts
19 Mar 2013 4:45PM
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As in "Robby Naish, Naish Hawaii"?

If its the case it doesn't really worry me. I have more important things to worry about.

JBFletch
QLD, 1287 posts
19 Mar 2013 4:22PM
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I think you'll find kiters and SUPers do have this too.

I'd sign my name with a brand if i was getting free gear. Who wouldn't

John340
QLD, 3383 posts
19 Mar 2013 4:39PM
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No more like "Jason Polakow (JP / NeilPryde) and Robby Swift (JP / NeilPryde / Mystic / Maui Ultra Fins)".

I agree its not a big issue, however I feel it's a unwanted / unsolicited intrusion to the narative of the story.

John340
QLD, 3383 posts
19 Mar 2013 4:46PM
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JBFletch said...
I think you'll find kiters and SUPers do have this too.

I'd sign my name with a brand if i was getting free gear. Who wouldn't



We would all like some free gear.

Is the writer obligued to quote the rider's sponsors in a news item or story or does he do it out of courtesy?

Mobydisc
NSW, 9029 posts
19 Mar 2013 6:11PM
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Perhaps it's a convention for sports journalism. I see no problem with it. The athlete would probably be doing some boring job 40 hours a week if they were not sponsored. There would be no story as the sailor would be working in a supermarket in Leeds or something like that instead of sailing the secret break in the Indian ocean. The sponsor pays good money one way or another. The sponsor should get something in return.

If its an issue there are plenty of other things to read.

SeanAUS120
QLD, 769 posts
19 Mar 2013 8:02PM
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Depends on the news outlet ...

The PWA news, and anyone who scrapes their stories or uses their press releases in their news, put the board/sail brands behind each riders name as those brands have paid a fee to be mentioned there.

Sometimes it's nice to know what people are using ...

da vecta
QLD, 2515 posts
19 Mar 2013 10:46PM
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I suppose so.

Cheers Da Vecta (Herbal Essence)

Mark _australia
WA, 23545 posts
19 Mar 2013 8:52PM
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Don't really have an issue with it. They are paid to ride for certain brands and you do see it elsewhere - like you will see Webber (Redbull7) or Skaife (Holden) etc etc in other areas.

So I guess I agree with Sean (Starboard, www.GetWindsurfFit.com, www.FollowTheWinds.com, www.CarbonSugar.com)


I (RRD, NP, Ansell condoms, Jim Beam) would be more concerned about lack of unbiased testing - all the magazine reviews tell us everything they test is good. (Not just windsurfing gear)

kpb
QLD, 239 posts
19 Mar 2013 11:06PM
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it may be a requirement the sponsor places on the person or team...

John340
QLD, 3383 posts
20 Mar 2013 7:39AM
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da vecta said...
I suppose so.

Cheers Da Vecta (Herbal Essence)


Priceless!

dweller
NSW, 134 posts
26 Mar 2013 1:57PM
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I just thought they needed to pad out the articles some how

K Dog
VIC, 1847 posts
26 Mar 2013 2:07PM
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I think Laurie should allow for signatures to our posts so we can all do this.

K Dog (fookashima Adult Dollz Department)

grumplestiltskin
WA, 2331 posts
26 Mar 2013 11:45AM
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From a journalistic perspective I think they do it so that you, the reader, realise that the rider is sponsored by said brands and you need to consider this when weighing up their input to a story.

Grumplestiltskin (Bentley Continental driver)



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"Brand promotion in windsurfing news stories" started by John340