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Forums > Stand Up Paddle General

Are Naish on the ball with their marketing?

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Created by Loz79 > 9 months ago, 5 Sep 2017
Loz79
QLD, 459 posts
5 Sep 2017 6:39PM
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I'm considering the new Maliko so have been keeping an eye on the ISA Champs to see how team Naish is doing. Well its not hard to see why Starboard has such a massive following!! both the male and female 200m sprint gold medalists were riding Naish boards yet i couldnt find a mention of it anywhere??, not even the Naish Australia Facebook page made any mention of it??. Meanwhile Starboard have released several videos and updates showing their team riders riding their 2018 boards during the event. Am i looking in the wrong places or are Naish simply behind with their marketing???

DavidJohn
VIC, 17569 posts
5 Sep 2017 7:03PM
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I think it's HUGE that both the men and women's sprint races were won on Naish Maliko's beating the more flat water specific other brand boards.. and not a bump in sight..

Loz79
QLD, 459 posts
5 Sep 2017 7:09PM
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DavidJohn said..
I think it's HUGE that both the men and women's sprint races were won on Naish Maliko's beating the more flat water specific other brand boards.. and not a bump in sight..


Yeah i was very impressed with the result too DJ, just thought Naish would have made a bit more of a deal about it on social media. Results like these help to sell boards, they wont sell many if no one knows about it!!

WaveScience
VIC, 131 posts
5 Sep 2017 7:18PM
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It's an impressive accomplishment for sure. However the fact that there is no active discussion about the ISA event on Seabreeze or the Stand Up Zone may vindicate Naish's decision not to aggressively market their product based on this event.

JB
NSW, 2232 posts
Site Sponsor
5 Sep 2017 8:01PM
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Aloha all,

sorry for the the lack of comma on this awesome result. USA have a holiday today and I am traveling on the road driving for the last two days. Thank you though for your post. It is very clear that the new 2018 Naish Maliko means business and is pulling results in every race so far. Stay tuned for some massive marketing from Naish and Naish Aus to come.

P.s. Please excuse any auto correct or spelling, I hate using my phone for web/internet stuff.

Ride safe,

JB

JEG
VIC, 1469 posts
5 Sep 2017 8:33PM
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Well done to naish maliko results (m2m, hood & isa-spints). Would like to test the 14 x 24 in vico someday?

LucBenac
432 posts
5 Sep 2017 9:59PM
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Well, I am not worried about the lack of marketing. It is actually a good thing in my mind and let the product speak for himself. I am a lot more interested in the testing by fellow non-pro paddlers (which so far looks very positive) and good results are just the cherry on the top.
The show stopper is more the lack of availability/distributor in Canada and the price. That said Naish might be in the enviable position of having their whole production sold as delivered and never have to carry stock :-) albeit in smaller quantities that they could achieve.

Carvers
137 posts
6 Sep 2017 4:45AM
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I am more interested if they get their quality done right. We have three Javelins 2017 14 x 24 here with problems of the bottom.

LucBenac
432 posts
6 Sep 2017 5:26AM
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Carvers said..
I am more interested if they get their quality done right. We have three Javelins 2017 14 x 24 here with problems of the bottom.


Amen to that on a $4,500 board.
2018 is supposedly improved. I can't directly comment as my last Naish boards were the old 2011 carbon - superb quality - and the 2013 wood/fibreglass or something like that. Heavy as Hell but sturdy.

Carvers
137 posts
7 Sep 2017 2:28AM
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All of the guarantee claims are with Naish International now to analyse and to respond..... but how fast..... and with what outcome.....I want to stay with the brand as I find the board characteristics are fine with me overall.

PeterP
873 posts
7 Sep 2017 12:25PM
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On face value it seems Naish have managed to perfect the "sprinting" board which allows a (strong) paddler to lift and accelerate the board up on the plane and keep it there for some considerable time. This also translates into a great downwind board as it allows it to to catch bumps and stay on bumps longer. It is clearly not as great in displacement mode where Starboard seems to have a clear edge winning every longer major flatwater race i recent history.

I was told that the design was a result of the desire to design a board which would make it to the first buoy ahead of the pack as being in the front pack is the only way to be in contention - it clearly worked. But if the race stretches over more than 30-45minutes then the extra drag in displacement mode will make it very tough to stay with the very top guys on good displacement boards such as the Starboards. Results from all of this years major races seem to confirm this observation.

LucBenac
432 posts
7 Sep 2017 10:28PM
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Select to expand quote
PeterP said..
On face value it seems Naish have managed to perfect the "sprinting" board which allows a (strong) paddler to lift and accelerate the board up on the plane and keep it there for some considerable time. This also translates into a great downwind board as it allows it to to catch bumps and stay on bumps longer. It is clearly not as great in displacement mode where Starboard seems to have a clear edge winning every longer major flatwater race i recent history.

I was told that the design was a result of the desire to design a board which would make it to the first buoy ahead of the pack as being in the front pack is the only way to be in contention - it clearly worked. But if the race stretches over more than 30-45minutes then the extra drag in displacement mode will make it very tough to stay with the very top guys on good displacement boards such as the Starboards. Results from all of this years major races seem to confirm this observation.


That was the origin of the Infinity Blackfish back in 2014/2015. It does indeed require a very strong paddler and tons of stamina to keep this up on a long paddle unless you have bumps and wind at your back.



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"Are Naish on the ball with their marketing?" started by Loz79